What is Social Engineering?

I came across a funny screenshot today that provides a pretty clear example of how social engineering is used to con people (in this case, Windows users) while browsing the Internet (click for full size):

Clearly, this user is not running Windows XP but Ubuntu Linux.  Yet with their pop-up blocker disabled in Firefox 3, a malicious website presents a window that mimics a “real” warning.  But it’s actually a trap.  This is probably the most common reason viruses find their way into Windows systems — by exploiting a users lack of expertise and susceptibility to intimidation on a technical level.  So fair warning to you Windows users out there.  Fortunately for our Linux user, he’ll just laugh and close this window.  If you’re a Windows user and you see an alert like this, you should close it too (but run a virus scan using something like AVG immediately afterwords).

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