If you are reading this article, it wouldn’t be wrong to say that you are planning to take your offline business online and are finding some strong reasons to confirm the need of having an online presence for your existing offline business.
Every second traditional business owner has one query in common and that is “Why should I take my business online?”
In case you are running your offline business successfully, and earning good revenue as well as have maintained a good brand image in the market, your mind is going to hit such questions.
Then what’s the reason for moving online. If you are looking answers for such queries, this guide will surely help you. In this article, you will learn the reasons for understanding the importance of online presence for your business.
- Create your online presence
To start your business online you will need a website and for that, you will require a domain and hosting. A domain name is the name and address of your online store and hosting is the website space on the internet. A good hosting always helps your website running fast and up so choosing a web host is a difficult task.
What features consider while buying a web host?
Most of the hosting companies like MilesWeb & Bluehost etc comes with all web hosting options such as shared, dedicated, VPS, cloud, reseller, and unlimited disk space hosting and cpanel hosting plans.
So, To start an online business you need a website so you can promote your product/services through the site.
- Expanding Your Business
The basic reason for establishing on online presence is that it offers you the chance for expanding your business. In a traditional business, you can target only a particular location but with online business presence, you can target people globally. It boosts your business as well as improves your brand image in the online market.
- Improving Your Company Image
This is another reason to setup a new website and start selling online. Remember that without a blog, website or online presence, your prospective clients might start thinking about how seriously you take your business. Today, all types and sizes of businesses are setting up a successful online presence.
In case you don’t have an online presence, then you can’t expect that your prospects will take you and so, you will start losing them to your competitors that don’t have an effective online presence. Frankly speaking, you should have an online presence as your customers and prospects expect to have one
- 24×7 Availability
What is type when you close your store? Is it 10.30P.M. or 11P.M.? Do you keep it open all days in a week? You would surely be taking an off on Sunday which means your store is completely shut down for the customers. But when you have an online store, your customers can buy their products at any time they want to and this won’t even concern if you take a day off.
Online stores remain open for 24/7 so that people can shop at any time they want to. Some customers might place an order on your website while you are asleep. This is the key advantage of an online store over the traditional retail business.
- Enhanced Customer Support
When you take your existing business online, it would be difficult to resolve your customers’ queries as you will have customers visiting from all parts of the world with plenty of doubts in their mind. But you can solve this in many ways.
For example, if you post product images, product videos and product description, these can easily clear customers’ concerns related to the product quality. You can also add a “Frequently Asked Questions” section or FAQ page for common concerns. The return policy is also an important factor when you are resolving queries related to returns. It saves your time as well as helps customers take their buying decision.
You can have a live chat option on your website as well as a customer support number and an email address if they want to reach out to you via email or call, respectively.
When you have a traditional store, interacting with each customer eat up a lot of your time and would be intimidating too.
- Social Media Helps in Brand Awareness
When you create a website for your online business, you can also created social media business pages such as Facebook Business Page, Instagram Business Page, Google My Business Page, etc. Today, people of every age are present on social media and you can easily reach your target audience and also promote your products.
You can turn your potential customers into your regular customers easily before they are dragged by your competitors. Social media is surely the best platform to get new customers and boost your business.
- Live / Work from Anywhere
Sometimes you might want to just reach your offline store late in winter. Or maybe you are tired and want to take rest. You will need to think about it several times. But when you have setup your online store, there is no question of reaching the store late or even taking a day off as your store is open 24*7.
With a good and speedy internet connection you can manage your business virtually from anywhere. You can enjoy your time with family, go on outings or just have a sleepy day; your business won’t be affected when online.
These are the basic six reasons to take your business online. Online platform gives you the flexibility of running your business from your real-time location. Also, you can easily interact with your customers via email, live chat or phone. It also offers benefits to customers of buying the products when they need them.