If you’ve experienced problems gaining visitors to your website, you’re not the only one. According to a 2020 survey by the Content Marketing Institute, 63% of content professionals had trouble finding adequate staff members who were knowledgeable in content strategy, one of the main variables in generating website traffic.
While you’re busy writing new blog posts, maintaining your social media accounts, and organizing new email campaigns, it might be difficult to look back and figure out what is and isn’t driving traffic to your website.
By implementing the 10 suggestions below, you may improve ROI, generate more leads for your website, and boost traffic.
1. Creation of Content
The goal of inbound marketing is to get the right customers to your business. Blogging for the purpose of producing content is among the finest ways to do this.
You must first comprehend the customer persona you are aiming for in order to create content that will draw the proper visitors to your website. Knowing your target will help you produce content that organically draws people to your website.
But how do you create a post for your blog that would appeal to the correct readers? Follow these five steps:
- Define your buyer persona: Learn more about your intended audience. Know everything, including your pain points and work title.
- Carry out SEO research to find out what keywords your audience is using to find material online.
- Create a draft: Start by creating a post that responds to queries from your audience. In order to make your content stand out, use intriguing angles.
- Publish: Post your article to your blog website. To optimize your content, use SEO tools.
- Promote: To increase traffic, share your blog article on social media and through email newsletters. Your content will rank higher in search engines the more visitors it receives.
2. Topical knowledge
The organic traffic to your website will improve as your Google ranking rises. This is what the pillar/topic cluster approach at HubSpot accomplishes. Google gives preference to websites that are recognized as subject matter experts on the topics they cover.
You can make pillar pages, which are simply larger blog posts that comprehensively cover all facets of a topic, to establish yourself as an authority.
Then you create “cluster content,” or supplementary blog entries, focusing on long-tailed keywords that demonstrate your thorough understanding of a subject. Your search engine ranking will improve if you concentrate on long-term visitors.
An essential part of SEO best practices is local SEO services. If you do it well, you may improve your position in search engine results pages (SERPs) and draw in more local clients.
3. Ordinary Social Media
Organic social media is not a new tactic, but marketers should still be aware of it. You can use Facebook Messenger, Instagram Stories (hey, swipe up function! ), live video, IGTV, or other channels in addition to posting on social media. Being an early adopter of new features is crucial when using organic social media.
For instance, Facebook has made it possible for companies to build automated chatbot experiences within Messenger that link to content offers on your website. This function is excellent for driving visitors to your website.
Additionally, it’s crucial to have a varied social media strategy and utilize many social media sites other than Facebook, Instagram, and Twitter. A lot of traffic can be brought to your website by websites like Pinterest or YouTube.
4. Website Evaluation
Let’s try to reverse engineer our mental process a little bit. It’s crucial to understand your audience before attempting to attract traffic to your website. To achieve this, examine your website using tools like Crazy Egg to identify where users are coming from and leaving. With this knowledge at your disposal, you can produce the appropriate content to attract the appropriate visitors to your website.
Customers are more inclined to make purchases from businesses with positive word-of-mouth, but how do you foster positive word-of-mouth? Begin by making your consumers happy. Work with influencers next.
Influencer marketing is a persistent trend. In reality, it’s a cost-effective way to promote your website. When influencers share coupons, links, testimonials, or freebies, you may use their audience to attract visitors to your website.
6. Email List Construction
Utilizing your present audience of readers and clients is a fantastic strategy to increase website traffic. To quickly increase traffic when you publish a new blog or content offer, you can share it with your subscribers and followers. Recurring readers are beneficial for traffic objectives, conversions, and lead generation on content-heavy websites.
7. Community Participation
Your website will receive more visitors the more well-known your brand is. Being active and involved in the market is one approach to build brand recognition. By taking part in industry-related Facebook group discussions, responding to queries on open forum websites, and connecting with your followers on social media, you can start putting an engagement plan into practice right away.
8. SEO on-page
Your website can receive more visitors and a higher search engine ranking with on-page SEO. The URL, page title, header, Meta description, and picture alt-text are a few examples of on-page SEO components (plus more). Your website will receive more traffic if it appears in search results.
9. Good Backlinks
You need to rank highly in search engines in order to attract visitors to your website. You must be a leader in your field if you want to rank better in search engines. In addition to the topic/cluster model previously mentioned, one approach to achieve this is via obtaining high-quality backlinks. You gain greater credibility if websites with high authority link to your website.
10. Video Advertising
The audience is looking for video content, so it’s time to incorporate video marketing into your content plan. According to Statista, 77% of internet users between the ages of 15 and 35 watch videos on YouTube.
You can produce videos for YouTube, IGTV, Facebook Watch, news feed videos, Instagram or Facebook Stories, live videos, etc.
Although controlling traffic is a never-ending endeavor, it also produces results long after you start. There are numerous ways for potential clients to locate your website; all you need to do is choose the one that will benefit your company the most. To see a large increase in traffic, incorporate one of these strategies into your demand creation plan for the upcoming quarter.